Stephen Thomas Ltd has partnered with the Centre of Excellence for Public Sector Marketing (CEPSM) to host an exclusive one-day workshop titled ‘Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour.’

Changing attitudes and behaviour isn't as simple as developing an awareness campaign, buying media and hoping for the best. In fact, there are actually proven techniques in the discipline of social marketing that can help your organization move beyond awareness, to motivate people to make real change happen right in our own backyard and around the world.

You will learn those techniques here. You will also get a better understanding of the misconceptions surrounding social marketing. For example, many people confuse social media with social marketing. Discover what role each can play in moving beyond awareness.

This insightful workshop has been designed for marketing and communications professionals in non-profits. Anyone responsible for the planning of marketing, outreach, and public education strategies aimed at changing attitudes and behaviours will benefit from this workshop.

You will learn:

1. How to use a step-by-step structured approach to prepare a social marketing plan: that is actionable; has maximum impact and leads to successful implementation;
   
   
2. How to present and “sell” your social marketing strategy to management;
   
   
3. How to implement a social marketing program on a very tight budget and still have maximum impact on changing attitudes and behaviours;
   
   
4. How to monitor and evaluate your inputs, outcomes and impacts;
   
   
5. How social marketing gives you a single approach: for mobilizing communities; influencing the media; activating key stakeholders; and building strategic alliances with business.
   

The Beyond Awareness workbook you will receive will guide you through the process for creating your own Customized Social Marketing Action Plan. 

Follow #BeyondAwareness on Twitter for more social marketing news and click here if you require information on nearby accomodations.