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Beyond Awareness Workshop
Thursday, October 25, 2012 from 9:00 AM to 4:30 PM
Stephen Thomas Ltd has partnered with the Centre of Excellence for Public Sector Marketing (CEPSM) to host an exclusive one-day workshop titled ‘Beyond Awareness: Creating Social Marketing Campaigns that Change Attitudes and Behaviour.’
Changing attitudes and behaviour isn't as simple as developing an awareness campaign, buying media and hoping for the best. In fact, there are actually proven techniques in the discipline of social marketing that can help your organization move beyond awareness, to motivate people to make real change happen right in our own backyard and around the world.
You will learn those techniques here. You will also get a better understanding of the misconceptions surrounding social marketing. For example, many people confuse social media with social marketing. Discover what role each can play in moving beyond awareness.
This insightful workshop has been designed for marketing and communications professionals in non-profits. Anyone responsible for the planning of marketing, outreach, and public education strategies aimed at changing attitudes and behaviours will benefit from this workshop.
You will learn:
The Beyond Awareness workbook you will receive will guide you through the process for creating your own Customized Social Marketing Action Plan.
Follow #BeyondAwareness on Twitter for more social marketing news and click here if you require information on nearby accomodations.
About Our Speaker:
Jim Mintz is a veteran marketing professional with many years of experience as a practioner and academic. He is presently Managing Partner at CEPSM and Program Director of the “Professional Certificate in Public Sector and Non-Profit Marketing” at Sprott School of Business at Carleton University. Prior to joining CEPSM, he was Director of Marketing and Corporate Communications at Health Canada.
Stephen Thomas Ltd (ST) is an integrated
full-service marketing and fundraising agency working exclusively with non-profit organizations. We produce inspiring work in multiple channels – from mail and digital to television, print and outdoor — that motivates an action, changes behaviour, or generates a donation. Stephen Thomas Ltd – Marketing for a Better World®.
The Centre of Excellence for Public Sector Marketing (CEPSM) is devoted to the advancement of strategic marketing in governments, non-profits and associations. Through consulting, training and speaking, we help organizations achieve their marketing and communications goals more efficiently and effectively.
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